How Nonprofits Can Benefit from Online Video

by KELL Partners | on 9th December 2009 | in blog

Thanks to all who attended the workshop. We had a good sized group and great dialogue throughout the presentation. As we mentioned in the workshop, we have provided the slides below for download and have also given links to some of the examples and resources mentioned.

If you have any further questions about the workshop, please don’t hesitate to ask. We will let you know when we do our next workshop and look forward to seeing you there!

Slides from the Workshop

Examples Shown:
One Story Production’s YouTube Channel
Explore Austin’s YouTube Channel

Resources:
FlipVideoSpotlight – Free Flip Cams for Nonprofits
YouTube’s Nonprofit Program
Example Process Doc from KELL

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** This is a free workshop for Nonprofit organizations **

How Nonprofits Can Benefit from Online Video:

How to effectively use video to engage supporters, increase outreach, and further your mission.

Tuesday, December 15th – 10am – 12pm

The Josephine House (next to Jeffrey’s Restaurant)
1601 Waterston Ave
Austin, TX 78703

Limited parking available in lot at Josephine House. Free street parking.
(See below for map)

** Please RSVP to info@kellpartners.com to save your seat. There is very limited seating for this workshop **

Presented by:

Aaron Weiss – One Story Productions (www.onestoryproductions.com)
Richard Dietz – KELL Partners (www.kellnonprofit.com)

Workshop Description:

Everyone is talking about the impact online video can have; there is little doubt that it’s a powerful and emotional storyteller. But how can your organization harness its power for good? Are you confused by all the options and the technology? Do you not know where to begin?

Join us this Tuesday and learn how easy it is to communicate your organization’s passion and mission to the world using online video.

In this workshop, you will learn:

How to create an emotional connection with your audience so you can tell your story easily and effectively, thus bringing the viewers closer to your mission.
The difference between professionally produced videos and Flip Cam videos, and the advantages of each.
How to use video as a powerful fundraising tool that will help convert more prospective donors and reach a new generation of donors and volunteers.
How to implement strategic videos to get in touch with your constituents and portray your efforts visually.
How to use social media as an outlet for your online videos and the best practices for distribution and outreach.

Throughout the workshop we will show examples of online videos that are successful in representing organizations, as well as videos that fall short of their purpose, and analyze why they succeed or fail.

We will also discuss examples and give tips on how to plan online videos for:

Annual Reports
Reaching New Donors
Volunteer Recruitment
Brand Enhancement
Community Awareness
Sponsor/Foundation Appreciation
Testimonials
Grant Assistance
and more…

Who we are:

One Story Productions is an independent, documentary production company that creates customized videos used for marketing, websites, social media, and fundraising. Most organizations struggle to convey their message. At One Story Productions, we have one goal…to create your visual voice. Our process is interactive, organic, and effective. Through intimate interviews and documentary-style videography, we capture the essence of your organization. Your story is our passion.

KELL Partners is a Software as a Service consulting firm based in Austin, Texas. Our focus is ensuring that you receive the maximum value from your investments in on-demand technologies. Through our services and solutions, you will be able to take full advantage of the power offered by these technologies and gain all the benefits they can offer your organization.

** Please RSVP to info@kellpartners.com to save your seat. There is very limited seating for this workshop **

** Please also forward this email to anyone else you think might be interested **